Holland Promotion

Holland Promotion

Edmond Jacobs, CEO of Holland Promotion: "The promotion of the Netherlands is something we work on every day. Since 1996 Holland Promotion provides our government and the Dutch businesses with typical Dutch products. Creativity plays a large role in this. Our goal is to create recognizability."

Use of the 'Holland Logo'
Since 1996 Holland Promotion has been the sole licenseholder of the 'Holland Logo'. The presence of the 'Holland Logo' on a product conducts to the core value that the Dutch people stand for. These core values are: innovation, knowhow, entrepreneurship, transparency and quality. It 

The 'Holland Logo' stands for the promotion of the Netherlands. It is immediatley recognizable and connects Dutch people, products and companies on the widest possible scale. 

Officially Licensed
Holland Promotion has the exclusive rights to use the 'Holland Logo' since 1996. 

Because of the independence of the 'Holland Logo', it is applicable to almost any product. Ask the Holland Promotion team how the 'Holland Logo' can generate added value for your product and organization.


- Creativity
- Connecting
- Out of the Box


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  • 26 sep 2018

    The Monaco Yacht Show is the representative of the luxury yachting sector: shipyards, brokers, designers, equipment manufacturers and other luxury goods. Holland’s leading role in the superyacht industry has created a special relationship with the Monaco Yacht Show. Each year the Dutch pavilion is packed with visitors keen to see what our members have to offer, and the quays also have many Dutch superyachts on the show.

    Personality, Stability, Heritage … and much more besides await you. Join us as we showcase 10 stands of Dutch suppliers, all packed with new innovations. Enjoy the Dutch hospitality and share your thoughts with specialists from every area of the Dutch superyacht industry.We look forward to seeing you in our Holland Pavilion to give you all the information you need about our members!

    For more information please visit the website here.

    Date & time

    The Show, held from 26 > 29 September, opens each day at 10:00 am and closes at 6:30 pm.

    Location Pavilions

    Holland Pavilion

    Holland Pavilion DARSE SUD QS39
    Cramm Yachting Systems DARSE SUD QS38
    DGI Sypack DARSE SUD QS34
    Hydromar DARSE SUD QS36
    Naiad Dynamics DARSE SUD QS33
    Port of Amsterdam DARSE SUD QS37
    Rondal DARSE SUD QS40
    Van Berge Henegouwen DARSE SUD QS35

    Demonstration products in Holland Pavilion: RH Marine & KUIPER Holland 

    Around the show

    Amels T CENTRAL QT6
    Caterpiller (Pon Power) QUAI ALBERT IER AL15
    Esthec Composite Decking QUAI L'HIRONDELLE QH29
    Feadship T CENTRAL QT3
    Heesen Yachts QUAI DES ÉTATS-UNIS QE17
    Lanka Marble PARVIS PISCINE QP49
    Maxwell Marine DARSE SUD QS43
    Moonen Shipyards   Location will follow soon
    Oceanco T CENTRAL  QT7
    Royal Huisman QUAI DES ÉTATS-UNIS QE13
    Vitters Shipyard T CENTRAL QT2


    See all events