Edmond Jacobs, CEO of Holland Promotion: "The promotion of the Netherlands is something we work on every day. Since 1996 Holland Promotion provides our government and the Dutch businesses with typical Dutch products. Creativity plays a large role in this. Our goal is to create recognizability."
Use of the 'Holland Logo'
Since 1996 Holland Promotion has been the sole licenseholder of the 'Holland Logo'. The presence of the 'Holland Logo' on a product conducts to the core value that the Dutch people stand for. These core values are: innovation, knowhow, entrepreneurship, transparency and quality. It
The 'Holland Logo' stands for the promotion of the Netherlands. It is immediatley recognizable and connects Dutch people, products and companies on the widest possible scale.
Holland Promotion has the exclusive rights to use the 'Holland Logo' since 1996.
Because of the independence of the 'Holland Logo', it is applicable to almost any product. Ask the Holland Promotion team how the 'Holland Logo' can generate added value for your product and organization.
- Out of the Box
New pavilion location at the heart of the show with a fleet of top Dutch superyachts
With a record market share and more orders than ever on its books, the Dutch superyacht sector is booming. The presentations at this year’s Monaco show by members of the Holland Yachting Group – yards, suppliers & partners alike – reflect the confidence of these leading exponents of their craft. If you’re attending the show between now and Saturday, a visit to the new Holland Pavilion and the displays by the top yards will surely be among the high points.
The renowned Holland Pavilion, one of the main hubs of activity at every Monaco show, has been moved to an prime new location at the heart of this year’s event. Enter via the Darse Sud tent and you will find the Dutch gathered together next to T-central (QS39).
The pavilion will be home to leader firms such as Cramm, DGI Sypack, Port of Amsterdam, Hydromar, Naiad Dynamics, Rondal and VBH. Other members are at other strategic locations around the show, including Amels, Oceanco, Royal Huisman, Vitters, Mulder Shipyard, Wajer Yachts, Caterpillar (Pon Power), Esthec, Lanka Marble and Maxwell Marine.
Besides various superyachts will be on display around the show, which include the 81-metre Feadship Air and Oceanco’s recently delivered 90-metre DAR. Heesen is giving a world premiere to the 51-metre Irisha, AMELS has three of its fleet in Monaco: the Amels 180 EJI, the 55-metre KAMALAYA and the 57.7-metre VOLPINI 2, while sister-company DAMEN hosts the 55.5-metre Yacht Support vessel POWER PLAY. Last but not least, the two latest launches from Moonen’s Caribbean line are making their mark in Monaco - the 30-metre Bijoux and 36-metre Brigadoon.
Returning to the Holland Pavilion, another stand well worth a visit is the Port of Amsterdam presentation on how the Dutch capital city is shaping up as a destination for superyachts. Port of Amsterdam and HISWA Holland Yachting Group are making real their ambition to establish Amsterdam more firmly as a major destination for superyachts. The diversity in
berths located in the heart of the city Centre, combined with excellent refit and maintenance facilities in the port area, make Amsterdam a unique destination for superyachts. Read more about these developments here and drop by the Port of Amsterdam stand to discuss the possibilities.
Click here for more information about the show.