SMI Group acquires Swissway brand 

14 jan 2018

SMI Group in the Netherlands announces the acquisition of the Swissway brand per January 1st 2018. As Swissway srl did stop its activities per end of 2017, the SMI group formed the new company Swissway Marine Holland b.v. and has taken over the Swissway brand and her assets to continue the Swissway brand and to continue the delivery of this smart boarding equipment for yachts up to 30m. 

The takeover of the brand and its IP will complete SMI’s existing yachting industry business by extending its footprint and strengthening its portfolio towards yachts sizes from 15-30m. With the cooperation of the old Swissway srl, the assembly of Swissway boarding equipment will move from Italy to the Netherlands by the end of January 2018. 

The general management will be executed by Rob Montijn, who is also managing director of Hydromar Marine Equipment, of course followed by dedicated Swissway personal from the 2nd week of January. 

Swissway will be the first Dutch producer of series produced boarding equipment for yachts up to 30m. SMI believes that clever Swiss ‘design’ and Dutch production philosophy gives the best value for money for boarding equipment for yachts up to 30 m. 

SMI states that clients will benefit from the Swissway brand in the European yacht business, in particular for the quality, communication and aftersales of Swissway based on Dutch philosophy and experience. Together with sister companies Hydromar Marine Equipment and Cramm Yachting Systems, Swissway will create a long term value as a stronger market player in the European (super)yacht business. 

Swissway delivers series products of boarding equipment by agents in The Netherlands, France, Sweden and Slovenia to yacht builders all over Europe, with Internavis -settled both in Holland and Southern France- as one of the main agents. SMI Group is, in cooperation with Hydromar and Internavis, in the process of reviewing its future route to boost the Swissway brand into a higher level. They will provide further detail when appropriate.