To support the Dutch superyacht industry as it continues to pioneer new markets and target groups, HISWA Holland Yachting Group will participate in the Asia Maritime Art & Culture Exhibition Beijing, also known as AMACEing. The collective banner ‘Think Yachts, Think Holland’ will fly above a central location within the exhibition hall (50 m²), providing an opportunity to showcase a number of yacht models. The Asia Maritime Art & Culture Exhibition Beijing will focus on many different aspects of yachting, from traditional craftsmanship to future technologies. This will be a good link to the core values of the Holland Yachting Group, namely heritage, innovation and creativity.