2017 will see an exciting new addition to the superyacht calendar with the launch of SuperYacht Gallery, an innovative new high-end luxury exposition concept for the superyacht industry. Designed to inspire, educate and connect a new generation of superyacht clients, together with current yacht owners, their families and advisors, with the superyacht lifestyle the event will be held at London’s exclusive Saatchi Gallery from 1-3 June 2017.
SuperYacht Gallery is the vision of Merijn de Waard, Managing Director of SuperYacht Company, and Marijn Smit, former Manager Events & Multimedia at Feadship, and has already received the support of many of the industry’s biggest names including Lürssen, Benetti, Abeking & Rasmussen, Baglietto, Delta Marine, Rossinavi, Winch Design, Espen Oeino, Bannenberg & Rowell, Claydon Reeves, Diana Yacht Design, Nuvolari Lenard, J.L. Coquet and D. Porthault.
Reaching out to a targeted audience of potential clients has long been one of the superyacht industry’s biggest challenges and this new event aims to present the one-of-a-kind world of superyachting in a fresh and exciting way. Stepping away from the more traditional approach of trade shows and exhibitor stands, the event will create a visually striking gallery exposition that guides the visitor through the entire superyacht lifestyle spectrum in an immersive and memorable way.
The overall visitor experience will be at the heart of every aspect of the event. “Many yachting events focus on selling space to exhibitors and completely forget about the visitor experience and attracting the right audience,” says Smit. “With Superyacht Gallery we did not want to create another mass event, but a high-quality and interesting exposition about the superyacht lifestyle; every aspect of the event has been planned with the visitors in mind.”
Complementing the gallery set-up, the three-day exposition will also see workshops and seminars conducted by world-leading builders and designers, intended to both engage the audience through storytelling and inform by providing expert insight.
The exposition’s new approach to engaging with clients has proved a compelling concept for industry leaders. “The industry needs new clients, younger clients, and SuperYacht Gallery is focused on attracting the people that will be vital to the longevity of our business,” says superyacht naval architect and designer, Espen Oeino. “I’ve known the team for a long time and I have faith that they can execute this concept and that the concept itself can work - for the benefit of all.”
“I truly believe that we have to do things differently in this business and focus more on the needs and wishes of the (future) superyacht clients,” concludes de Waard. “SuperYacht Gallery does exactly that, as it is has been specifically designed as an event for clients, organised with the help of clients.”
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