The superyacht cluster in the Netherlands has consolidated its leading role in 2015 with some fine figures for 2016. According to the annual Superyacht IQ report, Dutch yards delivered 18 superyachts with a total value of €927 million in 2016. This gives Holland a global market share of 21.6% in terms of value for yachts above 30 metres in length, with another 18 orders being placed in this size bracket during the course of 2016. The fact that all these yachts belong to the elite group of premium quality builds may not be reflected in the figures but will certainly be substantiated by their owner’s experiences.
The Dutch superyacht cluster enjoyed a record breaking year in 2015, launching 22 luxury yachts worth a whopping €1.18 billion. No-one expected the 2016 figures to match this ground-breaking performance and, as HISWA Holland Yachting Group Export Director Jeroen Sirag explains, the latest set of results must be read within the context of the long-term trend.
“To simply compare a single year with its immediate predecessor does not give a clear reflection of the market, as the cycle of custom superyacht orders and deliveries do not run in a linear pattern. The record figures for 2015, when a phenomenal 22 superyachts were launched in Holland, also reflected the fact that the market for orders had picked up several years previously. When you compare the most recent figures to those of two years ago – such as the value increase from €662 million in 2014 to €927 million in 2016, for instance – it is clear that the majority of the leading Dutch yards are continuing their steady growth and consolidating their position as the undisputed first port of call for owners who expect the best.”
Focus on custom
The evolving market share of Holland, in the total value of the global deliveries, also bears out Sirag’s point. This has grown from 17.7% in 2014 to 21.6% in 2016, with the 30.7% share of 2015 being a clear outlier (albeit it in a very positive way). And the bald statistics also cannot show that all 18 of the deliveries in 2016 were among the most custom-focused or fully custom superyachts in the world. The members of the HISWA Holland Yachting Group who build yachts above 30 metres – Amels, Claasen Shipyards, Feadship, Hakvoort, Heesen Yachts, Moonen Shipyard, Mulder Shipyard, Oceanco, Royal Huisman, Storm Yachts and Vitters Shipyard – are all leaders in their particular niche and can call upon decades if not centuries of yachtbuilding heritage. The superyachts they launched in 2016 are therefore of a quality and stature that goes beyond figures alone.
Despite the ongoing progress being made by the Dutch superyacht cluster, Jeroen Sirag stresses that none of his association’s members are resting on their laurels. “There are clear challenges ahead in the coming years and we need to keep a close eye on the global trends. This is a billionaire market where the size-to-quality ratio is crucial. Warranties and the degree of after-sales service are also of vital essence. As an association we are constantly monitoring the geopolitical challenges and responding in kind.
“In my opinion, the companies who choose wisely to focus on a specific market segment and, by doing so, stand out strongly from the competition will remain market leaders and have a healthy future portfolio. Dutch yards take pride in shaping the ongoing story of the superyacht sector, leveraging on the latest developments and trends that no one has even thought of yet. In that respect you could say we write the story. This is backed up by these latest financial figures, which show that the Dutch superyacht cluster is in vibrant health.”
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