The 30,000-plus visitors to this year’s Monaco Yacht Show were treated to extraordinary new products from the Netherlands, including more than 125 amazing superyachts such as Oceanco’s DreamBoat and Feadship’s Syzygy 818. An added bonus at a positive and upbeat show was the new central location of the Holland Pavilion.
The exceptional quality of the Dutch superyacht industry once again had a well-deserved spot in the limelight at this year’s Monaco Yacht Show, reinforcing its market-leading position both now and in the future. A wide range of people visited the Holland Pavilion at its new location in the heart of the show, right next to the T-Central.
The reach of the Dutch producers and suppliers was reinforced by the open stand concept, the Maritime Gallery, the friendly and hard-working bar team, the Holland Get Connected event (which attracted over 250 guests), the results-oriented on-site and online marketing campaign, the distribution of the new issue of Think Yachts, Think Holland magazine, and the proactive efforts of all HYG members and partners and the HYG team.
There were a record number of 17 participants in the Holland Pavilion this year. The four days of the show saw members and partners do solid business, with many concrete leads and opportunities. There was also a tour with the Dutch Consul General and a delegation from the Dutch Embassy in Paris.
In addition, 13 students from the IVA Business School (Nautical Business Management) visited the show at our invitation on the opening day. The aim was to increase the visibility of the yachtbuilding sector and encourage more pupils, students and professionals to opt to join this wonderful, colourful and innovative sector. The students started with a visit to the Holland Pavilion, where they attended a series of short presentations. Next, they visited the show itself and were treated to an exclusive tour of the Feadship, Oceanco, Amels and Wajer stands.
All activities during the Monaco Yacht Show were designed to boost Dutch exports and the visibility of the Dutch yachtbuilding sector among potential clients and target groups.