Moonen has opened a new corporate office in Florida as part of their strategy to take top-quality motoryachts to the Americas. “The new office is designed to supplement our already excellent relations with brokers in the United States, Explains Moonen MD Emile Bilterijst. “It will enhance our ability to offer a first-class service to Moonen owners, Moonen captains and all those with a heart for our unique brand in this part of the world.”
The new Moonen representative office is found at Dutch Masters, situated on 17th Street in Ft Lauderdale next to Port Everglades. It is easy to reach from Ft Lauderdale and Miami airports and has port access for yachts at the front door. Ray Groot, the director of Dutchmasters, will serve as a first contact point for potential clients, passing on sales enquiries to our dedicated sales team in the Netherlands. The yard sales team will also be available in Ft Lauderdale once a month to address any specific wishes people may have.
“The US market is more open than ever to the high-end Dutch quality that Moonen represents,” says Ray. “There is a clear shift away from GRP to well-built steel and aluminium motoryachts. As megayacht owners become more individualistic they’re embracing the kind of far-reaching customisation which Moonen offers. The desire to be able to say ‘I created a motoryacht to my own wishes and specs’ is much stronger and people know that Holland is the place to have their dream realised. The time for Moonen to really breakthrough in the US and South America has now arrived – and this new partnership with Dutch Masters will help make that happen.”
Known as the Yachting Capital of the World, Fort Lauderdale hosts the biggest boat show in the world, attracting over 105,000 visitors from around the world, with two other major shows close by in Miami and Palm Beach. Moonen had a successful time at the most recent show in Palm Beach, where a number of people asked them to showcase Dutch quality yachtbuilding to the region with a more permanent presence.