ATPI and HISWA Holland Yachting Group set sail with new partnership

24 sep 2015

HISWA Holland Yachting Group, the collective of Dutch super yacht builders and suppliers, has a new partner ATPI, one of the largest travel organisations in the Netherlands. Both parties will be working together to stimulate brand awareness and the positive image of the Dutch super yacht building industry.

The exchange of knowledge, experience and networking possibilities with overseas partners are the goals of the relationship. The new partnership is a logical step in view of the international target group approach of both brands.

“In this approach we mutually reinforce each other and as a result achieve benefits and concrete results”, according to Jeroen Sirag, Export Director HISWA Holland Yachting Group. Willem Starink, Managing Director ATPI, The Netherlands and Belgium: “We know the specialist world of yacht building and the travel logistics around it. We speak the same language and in part have a common network. In HISWA Holland Yachting Group we have found the partner to realize our objectives.”

ATPI Yacht Logistics – part of the ATPI Group – has been the trusted travel partner for yacht crews for many years. The organisation has built a strong network in which members of the HISWA Holland Yachting Group are also represented. The ideal base for developing the partnership.

Creative and innovative
The core values of HISWA Holland Yachting Group are ‘Creativity, Innovation, Heritage’. The Dutch super yacht building industry has a strong export position and has had a positive reputation of reliability for centuries. The core values form an optimal match with the core values of ATPI. ATPI is a long established global travel management company and has a lot of experience as an organiser of international events: from creative concept to professional execution. The company also has a long track record as the exclusive partner of the umbrella sports organization NOC*NSF.

Monaco Yacht Show
The first time that the partners will work together will be during the Monaco Yacht Show that takes place from 23rd - 26th September 2015. In the new Holland House guests of both HISWA Holland Yachting Group and ATPI will receive a warm welcome.